Cereals Web 2.0 style: MyMuesli.de

One of the reasons of why I am so enthusiastic about blognation is simply the fact that it brings me in touch with a different reality. Or better: A reality with a bigger user base than the one I like to spend time in. And for this reason I am putting aside my article about yet another social network with a mobile twist for a moment and rather write about something more down to earth, more successful and also just more fun.

I was inspired by this great article of Marc Orchant today on “Much ado about Google Apps“, in which he writes my new favourite quote:

Here’s the bottom line from my considered perspective. There is a small minority segment of the overall population that wants to work in the cloud full-time.

Which is absolutely true. I would encourage everyone living in that bubble to visit some other countries and events to get a feeling for what is happening over there - and how irrelevant most of what you think important is to others.

While there are many competitors for the American market, Google Apps so far seems to be the only one understanding the subtleties of entering for example the German market. If I work in a spreadsheet I want to enter numbers as I am used to enter them, meaning with a comma as decimal separator. And Google Apps does small things like that *and* it is available in German.

So far, those companies listed in Marc’s piece are only competing for the US market and as such are irrelevant for the German market, nor are they known about outside of that small bubble. I would also bet that MyMuesli is known to more Germans than even Google Apps, as it already appeared on television (in Germany most channels are nationwide channels) and fitness magazines- and it is much more interesting to an everyday person than any online application ever can be.

MyMuesli, translating to My Cereal, is a service in which you can order your preferred mix of cereals in a box. Launched on April 30th by founders Hubertus Bessau, Philipp Kraiss, Max Wittrock, the websites has a fresh inviting interface and makes it easy to mix one of the possible 566 billion combinations. Customers can order all kind of cereals, dried fruits and nuts and then get it delivered at home, an all-organic muesli.

Soon after their start the company was the cute darling of the German blogs for a major problem - they were too successful (emphasis mine):

We have had a lot of public coverage since our launch on April 30th. Much more than we had expected. In fact, so much that we run out of packaging within the first two weeks. (It was meant to last for two months in our best-case scenario.)

Now, international media starts picking up our story. This might be the reason why there are numerous e-mails flattering in asking for franchise, partnerships and jobs. Here, we try to cover some of these questions.

At least now they have stocked up with boxes again …