Following up on 25 Million Germans Buy Online – a report from BITKOM from January 2007 suggests that they have spent 46 billion Euro in 2006 (up from 22 billion in 2004 and 32 billion in 2005) while doing so. They expect the segment B2C to grow up to impressive 145 billion in 2010.
Quite in sync with the study from the German Federal Statistical Office the most popular products are books followed by tickets, consumer goods, travel and downloads of music, videos, games and software. One interesting finding is that consumers increasingly feel comfortable spending more money on each transaction purchasing pricier and higher quality goods.
By far most e-commerce transactions are done between businesses (B2B): 180 billion in 2004, 289 billion in 2005, 392 billion in 2006, expected 636 billion in 2010.
Regarding Western Europe’s market share in E-Commerce Germany is in the lead with 30% followed by the UK (18%), France (15%), Italy (11%) and Spain (6%).
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