According to a report from comScore on Germany’s largest social networking sites which was published today, 45 percent of the country’s online population – 14.8 million out of 32.9 million – have been visiting social networking sites in July 2007.
Leading social networking sites ranked by german unique visitors in July 2007
MySpace: 3.6 million
studiVZ: 3.1 million
jux: 2,6 million
Piczo: 2.0 million
StayFriends: 1.3 million
Netlog: 1.2 million
Sevenload: 1.1 million
Xing: 685,000
Skyrock Network: 507,000
MSN: 440,000
…
Facebook: 177,000Source: comScore World Metrix
Two big surprises here: MySpace turns out to be more popular than studiVZ. And Facebook, which has been growing rapidly across the rest of Europe, has not captured the hearts and minds of the Germans yet.
This is just guesswork, but I think in terms of registered and active users and in terms of page impressions studiVZ is still miles ahead of MySpace in Germany. A lot of visitors of MySpace might have been randomly attracted via Google or other sources. And while Facebook when compared to studiVZ is the superior platform in basically every aspect, students just sign up to studiVZ per default just because everybody else does. We probably will see a major migration once Facebook has released its German localisation and the first mavens have moved.
See also Nicole’s critique on comScore’s significance for Germany: IVW Numbers For July, StudiVZ Over 3 Billion Page Impressions
(via)
September 19th, 2007 at 1:26 pm
Wie kommt die Zahl von 32.9 Millionen deutschen Internetnutzer zustande? Ich hab viel grössere Zahlen laut aktuellen Studien im Kopf.
September 19th, 2007 at 1:52 pm
I don’t know how they calculated these numbers - but you are right, a recent report from ARD/ZDF mentioned that 40.8 million Germans are online.
September 19th, 2007 at 4:16 pm
would be very interested in the figures for austria - or maybe austrian users are included, as there are a lot of studivz users in AT…
September 19th, 2007 at 5:06 pm
[…] Einigen Wirbel haben die deutschen Nutzerstatistiken von comScore ausgelöst. Von knapp 33 Millionen gemessenen Unique Visitors insgesamt entfielen knapp 15 Mio auf soziale Netzwerkanwendungen. Unter diesen liegt MySpace mit 3,7 Mio deutlich vor StudiVZ (3,1 Mio) und Jux.de (2,6 Mio). Auch europaweit liegt MySpace vorne und konnte überdies von 20,3 Mio im Juni 2007 auf einen Wert von 25,2 im Juli stark zulegen. Das ist aber nichts gegen das europaweite Wachstum von Facebook: hier ging es von 2,1 Mio im Juni auf unglaubliche 10,8 Mio Unique Visitors im Juli. […]
September 19th, 2007 at 7:23 pm
@michaela you might be able to extrapolate some figures if you compare the top sites from germany with the top sites from austria at alexa.
September 19th, 2007 at 10:58 pm
This is the ranking by pageviews in the Comscore report of August 2007:
1. Netlog
2. StudiVZ
3. Myspace
July 4th, 2008 at 1:07 pm
[…] BLOGNATION — Sep 19 — According to comScore, 45% of Germany ’s online population – 14.8 million out of 32.9 million – visited social networking sites in July 2007. The leading sites were MySpace (3.6 million unique visitors), studiVZ (3.1 million), jux (2.6 million), Piczo (2 million), StayFriends (1.3 million), Netlog ( 1.2 million), Sevenload (1.1 million), Xing (685,000), Skyrock Network (507,000), MSN (440,000), and Facebook (177,000). FULL ARTICLE @ BLOGNATION […]