One day after the announcement for the UK start, Steve Jobs and Telekom chairman René Obermann revealed prices and start date of the iPhone for the German market.
The press release shows a lot of excitement:
“We’re thrilled to be partnering with T-Mobile to bring the iPhone to Germany,” said Steve Jobs, Apple’s CEO. “Customer response to iPhone in the US has been incredible, and we can’t wait to introduce T-Mobile customers to the most revolutionary mobile device on the planet.”
“We are convinced that we can get our customers excited about experiencing the mobile internet with the iPhone,” said Hamid Akhavan, CEO, T-Mobile International. “I am proud that Apple and T-Mobile have become partners. The best mobile device currently on the market will soon be operating on the best network in the country.”
Similar to the UK, the pricing is “399 with contract”, but this actually comes in much more expensive than the recently announced prices for the US.
As it seems, T-Mobile expects a lot of attention, having replaced their front page with just this:

The 8 GB iPhone will be made available November 9th, exclusively from T-Mobile’s shops and website (not in Apple stores) and will cost 399 Euros (including VAT, ~553 USD) plus a special two year contract for iPhones. No details have been given on how expensive this contract will be, or if for example customers will be able to use for free the over 8,600 wifi hotspots of T-Mobile for free with this.
This would make sense, especially since existing T-Mobile customers in some contracts have access to those hotspots for 200 hours a month. T-Mobile also promises to offer 100% EDGE coverage by end of 2007, allowing customers “broadband access everywhere”.
According to Spiegel, the decision against 3G was intentional:
Wireless Lan is the better choice, as UMTS consumes too much battery and are much faster than the best 3G networks. This is why there is no 3G support.
According to FTD Germany T-Mobile also seems to have secured the rights to sell the iPhone in Austria, Netherlands as well as Hungary and Croatia, but today was only about the German launch. No information have been given how much of the revenue will be shared with Apple.
Ready in stores for the lucrative Christmas business, hyped as the must have gadget - still this does not mean it will be a home run for the iPhone. Also the iPhone is not subsidized, which is usual for PDA like phones with two year contracts, making it even more expensive than comparable phones.
While Germans tend to be rather ‘German only’ especially German apple enthusiasts are not blind or deaf to the recent announcements of price reduction and might rather use a trip to the US to get an unlocked iPhone.
And ‘normal’ buyers may rather take a trip to the next Mediamarkt (a chain which was rumoured to have the iPhone as well) and choose a competitor with a subsidized plan.
A lot will depend on how attractive the plans for the iPhone are going to be: If they are compelling enough, T-Mobile could get a lot of customers into using mobile services and build onto that for new business models.